First, my apologies, loyal readers. You are probably wondering why I didn’t post last week and I’m excited to tell you why! This week I’ll be cross-posting content that I’m composing for my new business. It’s called Unstoppable Startup and our sole purpose is to help startups succeed. That’s right, I’m getting paid to do what I love.

Shameless self promotion:
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Now to the Top 10 Facts About Horses:

1. Horses can sleep standing up
   What does this have to do with startups? Always be prepared. In some part of the world your customer is awake and your online presence should be open 24/7.
2. Horses can run shortly after birth
   Don’t wait for someone to give you the go-ahead to start serving your customers. In software we say release early and often.
3. Horses can see behind them without turning their heads
   A nice ability to have when the world is full of competition. Have you ever wondered if someone else is working on a product similar to yours? The answer is yes. If you see them coming early you can pivot to meet the challenge.
4. You can lead a horse to water but you can’t make it drink
   You might try selling to people who don’t really need or want your product. Some of them will buy it anyway. Identify your best customers and let them know you are prioritizing them.
5. Never look a gift horse in the mouth
   I think the moral here is to be aware of customs in foreign lands because it seems like good sense to inspect something that might sound too good to be true. Think the Trojans should have inspected that Greek horse?
6. Horses can die of exhaustion
   This doesn’t happen so often anymore but horses can be run to exhaustion and never recover. Take some time to learn what your staff and yourself can handle. Burnout is a very real thing in the tech industry.
7. Horses have excellent memories
   If you don’t have the best memory, write notes. I use Evernote, Delicious, and Trello every day because I can’t remember everything that needs to be done. Also I can’t keep track of sticky notes.
8. Horses are measured in hands
   1 hand = 4 inches. I’m running out of facts fast. Um… let’s see. Make something up! If there’s no way to measure the quality of your product or service invent a rating system and share it with your customers. Soon enough they’ll be asking if the competition is up to your specs!
9. Horses were (re)introduced to the North American continent by Spanish settlers
   Just because someone has come before and done what you want to do in a particular market you should still consider doing it. It might be time for a revival!

   According to another source wild horses were native to North America long ago but were reintroduced after being domesticated in the east.

10. The horse industry produces goods and services worth over $25 billion annually
    Speaking of revival: anyone see a need for apps that serve the horse industry?

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